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Research and Markets has announced the addition of the "The U.S. Mobile Web Market: Taking Advantage of the iPhone Phenomenon" report to its offerings.
In a release, Research and Markets noted that report highlights include:
JBB Research Expects Mobile Web Revenue to Reach $23.6 billion by 2013 with 50 percent of U.S. wireless subscribers Using the Mobile Web.
2010 is the year of mobile app stores, unlimited data plans and smartphones with full browsing technologies, providing a perfect storm of adoption, carrier revenue realization.
The FCC's net neutrality plan could become a game changing factor as we could see the emergence of a truly "open" mobile internet, which will spur development in the U.S. mobile web space. With over 20 percent of Americans surfing the web via their cell phone, the mobile web market has now reached a tipping point.
Other findings of the report are highlighted below:
- By 2013, a new generation of Google Chrome-type mobile browsers able to push more capable web-based mobile applications is likely to emerge, which should enhance the mobile web experience and further drive mobile web usage.
- By 2013, mobile users will be able to enjoy a full mobile web experience across various platforms (Cell phone, PC, Laptop, digital camera, PND, etc), network types (e.g. 3G, LTE, WiMAX, WiFi, etc.), and business models (e.g. subscript-xion-based, ad-based revenue model, a-la-carte), and with the best QoS anytime anywhere.
- By the end of 2013, the total U.S. mobile web revenue will reach a total of $23.6 billion, up from $5.5 billion in 2008, representing a CAGR of 34.0 percent.
This 50 pages report analyzes the U.S. mobile web ecosystem. It also assesses and ranks the mobile web strategy of the handset vendors, carriers, mobile OS providers, and mobile browser vendors, and provides specific recommendations to companies featured in this report.
JBB Research is a market research and consulting company specialized in the mobile and telecommunications space.
