International CES, Booth 11006-10506 - Audiovox Corporation (NASDAQ:VOXX) announced that it has initiated a new Acoustic Research branding strategy that is promoting its Smartphone Remote Control products into a new sub-brand called Zentral Home Command. The new brand strategy, which includes new marketing collateral, packaging, and a Web site, reinforces Audiovox's leadership in Remote Control technology.
Audiovox is showcasing four Zentral products at CES: the Smartphone AV Remote for the BlackBerry and the iPhone, the Smartphone Jukebox, and Smartphone Garage Control.
"Our new Zentral Home Command products will turn your BlackBerry or iPhone into so much more. With Zentral, you will have useful solutions for controlling and navigating home audio and video equipment, iPod and Home Control through your BlackBerry or iPhone," said David Geise, president, Audiovox Accessories Corporation.
The Smartphone AV Remote for BlackBerry or iPhone allows a consumer's phone to "talk" with an AV remote bridge via Bluetooth(R), and the bridge will relay commands via infrared blasts to their entertainment components. Once the bridge and remote APP are linked, the user will be able to have a full remote control interface on the Smartphone and will be able to control up to sixteen devices, execute one-touch activities, and manage television viewing and recordings through an interactive guide. Manufacturer's Suggested Retail Price (MSRP) for the Zentral Smartphone AV remote is $69.99 for the BlackBerry version and $79.99 for the iPhone version.
Zentral Smartphone Jukebox will help iPod owners listen and control their music. This solution provides easy navigation and control of an iPod through the BlackBerry Smartphone. MSRP: $69.99.
The Zentral Smartphone Garage Remote will be the first product in true Home Automation. It will provide a seamless and secure solution - so a BlackBerry Smartphone can be used to operate a garage door. MSRP: $49.99.
All four Zentral Home Command models will be available this spring at retail.
The new Acoustic Research Zentral products will be on display in the Audiovox Accessories section of booth 11006-10506 in the Central Hall, as well as in the partner technology section of Research in Motion's booth 30851 in the South Hall of the Las Vegas Convention Center.
