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At DEMO 09 today, Coveroo continued to fulfull its vision to create a world where personal electronics are truly personal by unveiling unique additions to its line of custom replacement cell phone covers. Coveroo now supports color, stainless steel, gold and glow-in-the-dark personalization, as well as new artwork categories from more of your favorite brands including Garfield, Family Guy, Dexter, The Tudors, Resident Evil 5, and Todd Harris Goldman. Coveroo will be presenting on-stage at 2:10pm today and can be found at Station #33 in the DEMO 09 Pavilion. To view the real-time Internet broadcast, to go www.demo.com/live. For more information regarding Coveroo's broad array of offerings or to place an order, please go to http://www.coveroo.com.

A Coveroo replaces the original back cover on your mobile device with a custom version that features lasered artwork from your favorite band, TV show, movie, artist, or even your own creation. Getting a Coveroo is simple and quick -- prices start at only $9.95. Go to www.coveroo.com, choose a phone model, and select your desired design; or pick from a variety of fonts to have your name or initials etched. The folks at Coveroo will hand craft a new back cover for your phone and send it to you. Once received, you just slip off the old boring back cover and replace it with your new fashion-forward Coveroo.

"Face it: the consumer market is all about me. And you. It's about making products personal," said Chris Shipley, executive producer of the DEMO Conferences. "Coveroo makes personal visible, adopting the ideas of online personalization to offline customization. It's a simple, yet elegant, idea that is going to prove to be a big hit in the personal electronics space."

Coveroo's solution is built on two key building blocks that provide customers with a high-quality, cost-effective and fashion-forward product, unmatched by any other in the market today.

The sophistication of the laser technology and engraving process insures accuracy as it carves your personal design into the material at 1200 dpi; and quality as it assures that your design won't fade, rub off or collect dirt like some of the skins and other cell phone cover alternatives.

Coveroo seeks to find the most appealing artwork from leading brands and covetted artists, engaging in exclusive licensing deals to offer a tremendous variety of designs that appeal to nearly any consumer.

"Garfield is excited (yes, he does get excited) to be part of the Coveroo family," said Jim Davis, Garfield creator. "Mobile phones represent convenience and ease and the fat cat's all about that. I hope people who buy the Garfield Coveroo will display it with pride. It's a great product. I think I'll get one."

Karl Jacob, CEO of Coveroo said, "Cell phones, in particular, have become ubiquitous but they are virtually identical. Coveroo understands the need for people to stand out from the crowd and was inspired to develop a flexible and cost-effective solution that can be tailored to every consumer and continue to grow with them as their needs and tastes change. Coveroo has finally solved the problem that others have attempted to solve for years, and we look forward to sharing future innovations as we continue pioneering the commercialization of on-demand customized consumer electronics."